Milano Mecenate 91- Gucci Hub

In collaboration with the company Alpina S.p.A, Icona oversaw an executive part of the Mecenate 91 building intended to house Gucci's offices. A former Caproni aircraft factory, the Gucci Hub groups the Maison's offices together with showrooms and space dedicated to fashion shows.   “This highly contemporary space, carved out of an old industrial area, houses an open and modern work environment, the basis of the learning organization concept.”   Marco Bizzarri CEO e Presidente Gucci